Bindella is owned by the Swiss Bindella family, who have been involved in the wine business for over a century. Rudi Bindella, a key figure in the estate’s development, has invested significantly in elevating the quality of Vino Nobile di Montepulciano while maintaining a deep respect for the region’s winemaking traditions. The winery is managed by a team dedicated to organic farming and innovative winemaking.

The Bindella family's involvement in Montepulciano began in the 1980s, when they acquired and expanded the estate, aiming to produce wines of distinction. Over the decades, they have revitalised their vineyards and introduced modern techniques while preserving the region’s heritage. Their philosophy centres on expressing Montepulciano’s terroir through meticulous vineyard management and winemaking precision.

Bindella is located in Montepulciano, within the Vino Nobile di Montepulciano DOCG. The estate's vineyards are spread across some of the area’s best terroirs, benefiting from clay and limestone soils that contribute to the structure and ageing potential of their wines. Montepulciano’s elevated position provides excellent diurnal temperature shifts, enhancing the freshness and aromatic complexity of the wines.

Bindella cultivates approximately 50 hectares of vineyards, focusing on Prugnolo Gentile (the local name for Sangiovese), Canaiolo, Colorino, and Merlot. The estate follows sustainable and organic farming principles, with an emphasis on biodiversity, low yields, and careful canopy management to ensure optimal grape quality. Vineyards are positioned to take advantage of the region’s warm days and cool nights, preserving acidity and aromatic intensity.

The winemaking approach at Bindella balances tradition with innovation. Grapes are hand-harvested, and fermentation occurs in stainless steel and oak vats. Ageing is conducted in a combination of large Slavonian oak casks and French barriques, depending on the wine’s style and structure. The goal is to create elegant yet powerful wines with refined tannins and expressive fruit character.

The flagship wine, Vino Nobile di Montepulciano Bindella, is a classic expression of Prugnolo Gentile, showcasing structure, balance, and ageing potential. I Quadri represents a more complex and age-worthy selection, while Fossolupaiooffers a vibrant and fruit-forward Rosso di Montepulciano. The estate also produces Gemella, a fresh and floral white wine, diversifying the portfolio.

Bindella welcomes visitors for guided tours and tastings, providing insights into the estate’s vineyards and winemaking philosophy. Guests can explore the cellars, walk through the vineyards, and taste a selection of wines in a relaxed yet informative setting. The estate also has strong ties to gastronomy, reflecting its Swiss-Italian heritage through food and wine experiences.